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Developing Leadership and Choosing Successors
in Family Business

Last year alone over 2000 books and articles were written about leadership, repackaging everything and everyone from Attila the Hun to Jesus to Dorothy in the Wizard of Oz. ("She was small, meek, and young but she took a guy with no heart, one with no brains, and one with no courage, and created a successful team that accomplished its mission.")

What is leadership?

Simply put leadership is the ability to inspire others to get the job done, whether it's increasing the bottom line, climbing Mt. McKinley, leading a reconnaissance mission, or bringing family members to consensus on a by-laws issue. Several ingredients are necessary for this to be accomplished: trust between the leader and the followers, leader's credibility, a shared vision, and plan of action.

The Leadership Triad:
Leaders and followers working together to achieve results!

Family Business Leadership Triad


Why is leadership a particularly important issue for family businesses?

There is a serious failure to plan for leadership transition in family businesses. Typical requests that come to Key Resources sound like this:

  • "I always thought my son would run this company but I just think he can't. He's very good with numbers but not with people. What should I do?

  • "I worked hard to build this company, working 20 hours a day and now I want to take it easier. I have three kids in the business. How do I pick one to replace me? It's a different place and time than it was when I started."

  • "I know this is important but I've ignored it for so long, it's almost too late to choose anyone."

Here are some facts about the lack of leadership planning (from the Mass Mutual/Raymond Institute study of 2003):

  • 88% of family owned businesses plan to stay in the family
  • 47% expect leadership to change in the next 5 years
  • 42% have not yet chosen successors (of the CEOs 61 years and older, 55% haven't yet chosen a successor)
  • 13% of the family members said the CEO would never retire; 34% said they were not aware of the successors intentions
  • 20% have not yet completed estate planning

Are leaders born or made?

True leaders have a combination of both 'nature and nurture', that is, they are born with a talent that is nurtured along the way. It is not inherited like eye color, but, early on, 'natural leaders' show leadership traits, such as being in the leader of the gang, speaking up, initiating games, and sometimes even challenging authority. Martin Luther King, early on took up the cause of the civil rights movement. Leadership to some extent can be taught and the best chance is to start early. Parents and teachers can unwittingly inhibit early leadership traits, like challenging authority, wanting to be in charge, taking risks, being tough, and persistent which can sometimes be annoying!

What are the special skills of a leader?

Leaders most importantly give energy to others in order to get a job done. Is there one of your kids who was the one to say, "This is what we can do" or "I have a way to get that done". They are the 'energizers', not the 'drainers', of their worlds. They are the individuals who draw others to them; they have an ability to network and make connections. They are often the center of their family, social and work worlds. (We also know leaders who have used these traits to manipulate and control, for their own benefit.)

What are the special challenges for family businesses?

Family businesses have several challenges:

  • Seniority, rank, and gender are sometimes confused with real leadership.

  • Children in family businesses are often raised in a culture of wealth and entitlement and don't have to face challenges.

  • The second generation has often been raised by entrepreneurs who don't encourage leadership development and are not good mentors or patient teachers.

  • There is often the desire to 'clone' the next generation to be just like the first, even though very different skills are needed to run an older stage company.

  • Often family roles and birth order get in the way of developing leadership skills. For example the youngest who may have the most potential may be treated "like the baby" even as an adult.

  • Brothers and sisters are often reluctant to grant authority to their siblings and sabotage their sibling leader.


What's the difference between entrepreneurial and leadership skills?

Skill Set
Entrepreneur
Leader
Intelligence Usually above average Not necessarily above average
Energy High Moderate to High
Listening Skills Fair to poor Good
Ability to Teach/Mentor Average to fair Average to Good
Energy Greatest between 20 and 30 years Develops and grows over time
Emotional Intelligence Average to fair Good
Willingness to Take Risks Always high Moderate, High in crises
Dealing with Crises Good Great
Control Needs High Moderate; can delegate
Ability to Delegate Poor Good
Networking Skills Poor to great Good to great


How can you develop leadership?

Teaching leadership within the family should begin early. Although it is an ongoing process, here are some tips and tools for particular ages:

Skills
Tips/Tools: Family
Tips/Tools: Business
Responsible & Accountable Don't have all the answers; provide situations that require hard decisions. Help them to do the right thing and, when they don't, to 'own up to it' and learn from it. Have an employment plan for the next generation. Don't interfere with their decisions. Encourage appropriate risk taking.
Visionary Help them dream; inspire them; listen; articulate your own dreams. Provide a variety of experiences. On a regular basis, family in the business should articulate goals and vision for the future.
Caring about others and achieving goals; passionate Teach them to care; nurture talents and choices; build self-confidence. Encourage each of the next generation to 'pursue their dreams', inside or outside the family business.
Seeing the humor in situations Laugh, celebrate. Expose to arts, and music. Create rituals for celebration and fun.
Self-discipline Set appropriate limits; expect responsibility and accountability at every age; teach patience. Have age appropriate allowance and teach good money habits. Each job should have a formal, written job description and regular performance reviews, for family and non-family.
People skills Teach reading emotional clues in others and identify own emotions/feelings; give accurate and honest feedback regarding how they come across to others; discuss social situations; expose to literature and the arts.
Choose non-family mentor for next generation who can give honest feedback. Develop human resources; pay attention to care of the employees.
Combination of intuition and analytic competencies Teach problem solving and decision making; help them follow through on hunches, learn to pay attention to 'gut feelings', play 'what if' scenarios, games, travel. See patterns and relationships in people and things. Practice 'what if' scenarios at work. Challenge opinion: 'What would you do in this situation?" Make head of a task force looking at trends, patterns which will affect company's future.
Ethical behavior Teach respect, accountability, honesty, forthrightness, charity, and humility. Family discussions re; right decision, the 'greater good'; foster spiritual development. Develop the ability to trust and be trustworthy.
Encourage and be an example for honesty and ethical behavior. Create a board with independent directors; address mistakes early and openly. Trustworthy and honest.



How are the Leadership Styles of Men and Women Different?

Women's ways of conceptualizing and organizing to do work are essentially different from men's. Women tend to have a keener understanding of relationship dynamics and are better at 'trusting their gut feelings', most likely a product of both nature and nurture. Women tend to put relationships before tasks, and are less hierarchical. Men tend to put tasks before relationships and are more hierarchical. Women are better at multi-tasking and men use more of a focused lens on their job. Their complementary skills are both needed for success.

An interesting recent study Center for Women's Leadership at Babson College indicated that female owned family businesses had:

  • Improved productivity over male -owned counterparts by a factor of almost two. The women-owned family businesses had average annual revenues of $26.9 million in 2002 with 26 workers. By comparison, the male owned firms had average annual revenues of $30.4 but had a median of 50 workers.

  • Less Debt

And in the 2330 Mass Mutual/Raymond Institute Survey:

  • 30% said they would consider a female successor, up from 10% in 1998, 12% in 2000.

  • More daughters are coming into the business with degrees, eager to take on leadership roles.


What leadership style is needed for what stage of the business?

Different leadership styles are appropriate for different stages of a company. Too often first generation family business leaders seek clones of themselves without considering what the company needs going forward. Leaders should be able to take the company where it needs to go and the choice of a leader should parallel a strategic initiative of the company, which answers the following:

  • Where do we need to go in the next 5- 10 years?
  • What kind of a leader can take us there?
  • What are the important skill sets of our next leader or leaders?
  • If we are objective, is the best leader for the company in the family or do we look outside the family?
  • Who in the next generation has the skills of the best leader to take us where we need to go?
  • What is our road map for the succession process?


Leadership Styles*

The following chart describes the type of leadership style that is best for the stages of a company. Of course, the best leaders do not rely on only one style; they use most of the all in any given week, depending on what the situation calls for.

Leadership Style Authoritative Democratic Reactive Entrepreneurial Interactive/
Cooperative
Start-Up
Growth/
Expansion
Maturity
Revitalization
or Demise

Authoritative
-"I'll tell you what to do because I'm the boss".
Democratic
- "We'll all meet and discuss it until everyone agrees on a decision"
Reactive
- "I'm not sure how I'll decide or react; it depends on my mood."
Cooperative/Interactive
- "We will all discuss but remember, harmony is most important".
Entrepreneurial
- "We don't have to sit around and talk about it, just do it. I'm too busy for that."

*This is adapted from Goleman "Leadership that Gets Results", HBR, Mar-April, 2000 and Growing Pains, by Flamholtz, 2000.

Closing Suggestion

Rent the movie, The Endurance-Shackleton's Legendary Antarctic Experience' and, with your family, use the following as guiding questions for a discussion:

  • What did Shackleton do to keep up his crew's morale?
  • What was his vision and how did he inspire others?
  • What did he use as rituals to lighten things up and burn energy?
  • Did he accomplish his goal?
  • How did he encourage the team to work together?
  • What could your family business learn from this movie?


 

   


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